Earnings Per Click (EPC) vs Earnings Per Lead (EPL) models in Affiliate Marketing

The key to successful affiliate marketing is making the right choices regarding both the products you promote and how you get paid. If you are an affiliate marketer, you have probably heard of two popular compensation models: Earnings Per Click (EPC) and Earnings Per Lead (EPL). Anyway, which is better? Let’s begin with the basics: […]

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