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Kate Lesnikova

Project Manager

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8 October, 2026

Trader Segmentation for Brokerages: How to Personalize the Client Journey

A practical guide to segmenting brokerage clients by account state and service need, building useful journeys, respecting client safeguards, and measuring results.

6 October, 2026

What Is an Execution Management System (EMS) and How Does It Work?

At any moment, the trader should know what was requested, what is working, what has filled, what changed and what decision remains. If the system can show that clearly, keep the audit trail and measure the outcome against the right benchmark, it is doing the job an EMS exists for.

1 October, 2026

Web vs Mobile vs PWA Trading Platform: What Should a New Broker Offer?

Decide when a new brokerage needs a responsive web traderoom, an installable PWA, or iOS and Android apps. A practical guide to client habits, costs, and launch order.