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Kate Lesnikova

Project Manager

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7 August, 2026

Brokerage Unit Economics by Cohort: What to Measure Beyond Deposits

A brokerage cohort is a group of clients who share a meaningful starting condition, such as first-deposit month, acquisition source, country.

24 July, 2026

Brokerage Onboarding Funnel: Where Users Drop Between Signup, KYC, Deposit, and First Trade

Most brokerages lose different users for different reasons, then make the mistake of calling it a conversion problem.

9 July, 2026

Payment Provider Approval for Brokerages: What Founders Should Prepare Before Applying

A brokerage can have a good platform, a CRM, and a sales team. It can still fail commercially if payment routes are weak or rejected.